Retail giant Amazon is consistently raising the bar for purchasing products online. As they continue to raise expectations, customers have come to expect the same level of service from every online store. This increase in customer expectations is now known as the “Amazon effect.”
Thanks to Amazon, customers take ordering online for granted. They’ve set a new standard where convenience and consistency
Customers demand a fast, personalized and friction-less buying experience, but this of course raises some serious challenges for
Let’s explore a few of these expectations and how your business can fight back.