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Fully Connected Shipping

Three Important Lessons We Can Learn From Amazon

Tips and Tricks, Amazon, Retail

Amazon has come a long way since their birth in 1994, when they first began as a humble e-commerce store selling just books, before they grew into the online retail giant they are today. Many are fascinated with the level of their success, while businesses are wary of the trail they are blazing as they try to keep up with the changing landscape.

So, how does Amazon manage to stay on top? And more importantly, how can you compete and leverage their success simultaneously?

How Amazon is shaping customer expectations on a global scale

Tips and Tricks, Strategy, Amazon

Retail giant Amazon is consistently raising the bar for purchasing products online. As they continue to raise expectations, customers have come to expect the same level of service from every online store. This increase in customer expectations is now known as the “Amazon effect.”

Thanks to Amazon, customers take ordering online for granted. They’ve set a new standard where convenience and consistency is assumed, no matter where customers buy from. Now, online stores will always be compared to the streamlined processes they know and value from Amazon.

Customers demand a fast, personalized and friction-less buying experience, but this of course raises some serious challenges for ecommerce stores wanting to compete.

Let’s explore a few of these expectations and how your business can fight back.

What retailers can learn from Amazon’s 'try before you buy’

News, Tips and Tricks, Amazon

Currently in beta, Amazon will soon roll out its new ‘try before you buy’ feature exclusively to Prime members.

The latest release comes in a bid to make clothing purchases easier for consumers. But how does it work and what can retailers adopt or learn from Amazon’s latest approach?

3 Shipping Strategies to Compete Like Amazon


Amazon sure knows how to make a splash, sparking a broad range of fears and commentary with their recent $14B bid to acquire Whole Foods. Forbes contributor Steve Dennis had one of the more interesting reactions, asking whether we should worry if Amazon appears to be absorbing $7B+ in shipping losses per year to put the hurt on brick-and-mortar stores.

Competitive reactions were swift with some players like Walmart appearing to tell partners and suppliers not to run their software services on Amazon Web Services, while finance news outlets like CNN Money are speculating that we might yet see a bidding war for Whole Foods. Still others, like Forbes contributor John Wasik, have tried to put the focus on the “real Amazon agenda” of completely reinventing the delivery experience by massively optimizing the supply chain for yet another retail category.

Instead of worrying if your industry might be “next to get wrecked” by Amazon, now would be a good time to consider some lessons learned from Amazon’s success. Shipping that’s fast, free, and easy is clearly at the top of the Amazon list of differentiators, so what shipping strategies can other businesses use to get those same kind of difference-making benefits? Here are three competitive shipping strategies to get you started.

Pacejet loves to uncover shipping trends and truths that help us improve customer operations, save money, and move businesses forward. That's why we believe in the science of shipping—because companies are ever-evolving and data, analytics, and flashes of brilliance can help you get where you want to go.

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