It’s been over a year since industry giants Amazon and UPS both introduced new return shipping tools and policies that directly impacted retailers. On October 2nd, 2017, Amazon launched a policy that “automatically authorizes” returns for customers receiving orders through the fulfilled by seller shipping program. In tandem with this new process, UPS also announced a streamlined return policy that enables customers to easily print prepaid return labels.
But how has any of this affected your business? What steps have you put in place to help your customers return with ease?
Consumers have many options when faced with a purchase decision so making it easier for them to do business with you is critical in the age of Amazon. Whether you are an online retailer, manufacturer, or a distribution vendor, having a good return policy is imperative to your business’s survival if you want to compete with Amazon and other big companies.
Are you making it easy for customer's to do business with you?
Put yourself in your customers' shoes. If you purchased a cooler and when it was delivered, you determined it was smaller than your actual need, would you be willing to go through the return process? Is it easy or seamless? If not, it’s time to start thinking competitively about your policy. If you biggest competitor offers free mail-in returns but you require your customers to absorb the cost, how are you making it easy for them to choose your brand?
This is where Pacejet can help. We have tools to help your business get the lowest cost shipping rate from the point of delivery to save money up front. Using our rate shopping technology, you’ll be able to navigate through your current carrier partnerships and Pacejet will highlight your lowest cost carrier option in your portal. We enable users the freedom to choose between carriers when shipping through our rate shopping technology, making it easier to spend less money up front and craft a good return policy that allows you to be flexible.
Read up on Pacejet's tips for better returns
If you are looking to learn more about the changes Amazon and UPS made last year, read our blog from 2017 to gain insight into these changes, as well as valuable information on how to stay on top of your competition by providing easier return shipping.
We also created a list of tips to help you win over customers with a better return policy. Companies like Land’s End, REI, and Ikea have been noted as some of the best companies when it comes to returns. Use some of their strategies when creating your own updated return policy. Here are just a few high-level tips to consider when updating your return policy. For more information, check out our blog: How to win with your return policy
- Keep it simple.
- Make it obvious to find on your website or on receipts.
- Make the returns free.
- Ship the policy with the original shipment.
- Show off your customer service through social media.
Learn more about Pacejet
Pacejet helps you transform the shipping dock into a launching pad for profitability. This starts with a best-in-class cloud-based shipping software platform, surrounding it with the consultative support that enables customers to thrive in the 21st century shipping economy.