During the Age of Amazon, retail has become an increasingly tough business. Personalization and innovation are fundamental for retailers’ survival now more than ever. When it comes to selling and shipping in the digital age, Amazon is one of the largest influencers for customer expectations and behavior. They’ve determined the rules of e-commerce and retail overall, as they now control 49% of the US e-commerce market at 5% of all retail sales. This display of power was evident when analysts estimated that Amazon generated over $10.1 billion in sales on its best day last year.
How do you stack up in the Age of Amazon? We’ve compiled a few tips to help you remain competitive and get started on thinking about retail shipping the same way that Amazon does.