Picking a shipping carrier can be a difficult task for mid-market companies that don't have a dedicated traffic department. Someone has to take the time to find carriers, vet the carriers, get the bids, and evaluate them. And then there is the challenge of measuring results. This is why many brands find themselves with only 2-3 carriers, which may not be the optimal amount for your business.
While the process of evaluating carriers can seem time consuming, there are very valid reasons why a shipper should look at new carriers. In this post, we'll walk you through the process of how to pick a shipping carrier, what to do once you've made your selection, how to evaluate their performance, and what benefits you can look for.