Your packaging strategy has a direct impact on your bottom line. If you use too much packaging, you incur unnecessary costs in materials and carrier charges. Use too little, and you fail to protect your products, leaving you with significantly higher costs to replace the original items and send them to the customer a second time.
What may seem like only a couple of dollars wasted at a time, when you have thousands of boxes shipped every month, can quickly turn into thousands or millions of dollars lost every year.
Let’s explore a few of the main reasons why packaging optimization should be a priority.