As a company that ships, you know that you can get everything right with an order, but a customer's satisfaction depends on the shipping experience.
If the item arrives late, a holiday can be ruined. If it arrives broken or doesn't arrive at all, you have fees and replacements to handle. In a world where merchants are increasingly competitive online, success depends on perfecting the customer order process from start to finish in order to keep and grow your customer base.
Ultimately, customers want their order at the best price, delivered on time and as promised, to the destination of their choice. It's your challenge to make that process as seamless as possible.
Here are some steps that companies need to take to perfect the customer order process.