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Cara Posey

Director of Marketing for Pacejet

Recent Posts

5 shipping practices businesses need to deliver an exceptional customer experience

Posted by Cara Posey on 9/1/17 10:21 AM

You may not realize it, but your shipping strategy is one of the most crucial elements defining the success of your business. In today’s world, consumers expect nothing less than a stellar customer experience from purchase through to delivery. Even if you have the best product in the world, it doesn't matter if your shipping operations miss the mark.

As Amazon paves the way in the e-commerce industry with their unbelievable offers and streamlined delivery service, businesses must raise their game if they want to stay competitive. Here are five practices you can put in place to make sure you deliver an exceptional customer experience every time a package leaves your warehouse.

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Topics: Tips and Tricks, Strategy

Are you prepared for the biggest surge in Back-to-School shopping?

Posted by Cara Posey on 8/11/17 10:56 AM

Back-to-school spending is expected to reach a record breaking $83.6 billion this year, surpassing previous figures of $75.8 billion in 2016.

These recent projections from the National Retail Federation include spending for both college and schools – the expected rise of $7.8 billion is due to greater confidence in the state of the economyOn average, parents are anticipated to spend $238.89 on clothing, $204.33 on electronics, $130.38 on shoes, and $114.12 on school supplies.

Trends reveal back-to-school shopping searches begin as early as two months before the school year starts. What’s more, 46% of back-to-school shoppers and 44% of back-to-college shoppers will buy supplies online.

The expected rush of school supply purchases over the coming weeks is a big eye opener for retailers in this space. As demand soars, retailers must ensure they have the right measures in place to meet demand and customer expectations.

Preparation is key, but there is still time to make a difference. Here’s what you should be doing right now to streamline operations for one of the busiest times of the year.

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Topics: News, Strategy, Holidays

Are you ignoring packaging optimization and losing profits?

Posted by Cara Posey on 8/3/17 2:05 PM

Your packaging strategy has a direct impact on your bottom line. If you use too much packaging, you incur unnecessary costs in materials and carrier charges. Use too little, and you fail to protect your products, leaving you with significantly higher costs to replace the original items and send them to the customer a second time.

What may seem like only a couple of dollars wasted at a time, when you have thousands of boxes shipped every month, can quickly turn into thousands or millions of dollars lost every year.

Let’s explore a few of the main reasons why packaging optimization should be a priority.

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Topics: Tips and Tricks, Articles, Strategy

What retailers can learn from Amazon’s 'try before you buy’

Posted by Cara Posey on 7/27/17 10:29 AM

Currently in beta, Amazon will soon roll out its new ‘try before you buy’ feature exclusively to Prime members.

The latest release comes in a bid to make clothing purchases easier for consumers. But how does it work and what can retailers adopt or learn from Amazon’s latest approach?

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Topics: News, Tips and Tricks, Amazon

Shipping Software Blog

Keep an eye on the Pacejet shipping software blog for feature news, usage ideas, and video demos.

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