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Cara Posey

Director of Marketing for Pacejet

Recent Posts

Are you prepared for the biggest surge in Back-to-School shopping?

Posted by Cara Posey on 8/11/17 10:56 AM

Back-to-school spending is expected to reach a record breaking $83.6 billion this year, surpassing previous figures of $75.8 billion in 2016.

These recent projections from the National Retail Federation include spending for both college and schools – the expected rise of $7.8 billion is due to greater confidence in the state of the economyOn average, parents are anticipated to spend $238.89 on clothing, $204.33 on electronics, $130.38 on shoes, and $114.12 on school supplies.

Trends reveal back-to-school shopping searches begin as early as two months before the school year starts. What’s more, 46% of back-to-school shoppers and 44% of back-to-college shoppers will buy supplies online.

The expected rush of school supply purchases over the coming weeks is a big eye opener for retailers in this space. As demand soars, retailers must ensure they have the right measures in place to meet demand and customer expectations.

Preparation is key, but there is still time to make a difference. Here’s what you should be doing right now to streamline operations for one of the busiest times of the year.

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Topics: News, Strategy, Holidays

Are you ignoring packaging optimization and losing profits?

Posted by Cara Posey on 8/3/17 2:05 PM

Your packaging strategy has a direct impact on your bottom line. If you use too much packaging, you incur unnecessary costs in materials and carrier charges. Use too little, and you fail to protect your products, leaving you with significantly higher costs to replace the original items and send them to the customer a second time.

What may seem like only a couple of dollars wasted at a time, when you have thousands of boxes shipped every month, can quickly turn into thousands or millions of dollars lost every year.

Let’s explore a few of the main reasons why packaging optimization should be a priority.

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Topics: Tips and Tricks, Articles, Strategy

What retailers can learn from Amazon’s 'try before you buy’

Posted by Cara Posey on 7/27/17 10:29 AM

Currently in beta, Amazon will soon roll out its new ‘try before you buy’ feature exclusively to Prime members.

The latest release comes in a bid to make clothing purchases easier for consumers. But how does it work and what can retailers adopt or learn from Amazon’s latest approach?

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Topics: News, Tips and Tricks, Amazon

DIY Home Center Sets Foundation for Growth and Customer Experience Innovation

Posted by Cara Posey on 6/7/17 11:15 AM

Online home improvement distributor sees 16% increase in conversion rate and 6% increase in average order value with new commerce platform

(Originally published May 31, 2017 on PR Newswire, this article mentions a mutual NetSuite and Pacejet customer, DIY Home Center, and their success using both platforms).

Oracle NetSuite Global Business Unit, one of the world’s leading providers of cloud-based financials / ERP, HR, Professional Services Automation (PSA) and omnichannel commerce software suites, today announced that DIY Home Center, an online distributor of decking products and outdoor furniture, has implemented NetSuite’s unified cloud commerce platform to power its B2C and B2B ecommerce, inventory and order management, CRM and ERP.

Servicing homeowners and professional builders, DIY Home Center has experienced double-digit year over year growth since it launched online in 2004. However, its siloed, legacy systems and applications, including Dynacomp’s MOM, QuickBooks and home-grown product information management (PIM) system and ecommerce website, could no longer support its growth.

The company was wasting resources making the technology work together, instead of focusing innovating the customer experience and growing the business.

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Topics: News, Success Stories, NetSuite Channel

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